Monthly Archives January 2017

Some Highlights from the IRI (Insured Retirement Institute’s) 5th Annual Report

Here are some interesting highlights from IRI’s latest report on the “State of the Insured Retirement Industry,” published in December 2016:   The first Baby Boomers were born in 1946 and turned 70 last year. There are about 3.4 million of them. The largest wave of Boomers, approximately 33 million, were born between 1952 and 1959 and will begin to retire this year. The Pew Research Center estimates that 10,000 Baby Boomers will turn 65 every day for the next 14 years. The average pre-retiree (age 55-65) has $136,200 saved for retirement according to the “2015 Blackrock Global Investor Pulse.”
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Categories: Blog Posts.

Facebook Advertising 101 for Financial Advisors

Only business pages can advertise. The first thing to know about Facebook is that a business page is different from a personal page, and only a business page can run an ad. Here is a sample business page: Just like with any advertising platform, an established brand or big-box retailer has an easier time conveying an advertising message that people will respond to. After all, they have already spent years and millions of dollars on advertising to build their brand up, so they’ve already carved out a “share of mind” among consumers. But that doesn’t mean the financial advisor should
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Categories: Blog Posts.