Millennials–people between the age of 18 and 34–are the largest demographic group in America as of 2015. And according to a recent study by Bank of America’s Merrill Edge, they are also saving more money than any other group, with 36% of them stashing away 20% of their salary.

But it’s not for “retirement” per se.

They are saving money so they can “live their desired lifestyle.”

Millennials Want Financial Freedom


If you haven’t been actively pursuing this group, you might want to consider it.

Millennials need your help beyond robo-advice. Research by UBS has suggested that millennials have become the most financially conservative generation since the Great Depression, and it doesn’t go without reason. They watched their parents and grandparents lose a great deal of money in 2008.

They are likely to be very interested in financial investments that carry some sort of guarantee against losing money in down markets—just the types of products you can access through partnership with Shurwest. Our advisors ask us for individualized recommendations for each client. We have proprietary software tools that help provide due diligence research about the current features and pricing for the latest fixed annuities, fixed indexed annuities and universal indexed life insurance policies–including the newest fee-only products for RIAs.

Download our whitepaper here:

Millennials Saving for Financial Freedom


For more strategies you can use in your financial advisory practice, call Shurwest at 800.440.1088.

For further reading, you’ll find original reports here: