Monthly Archives May 2018

What In the World Is an FMO or IMO?

As if the insurance industry wasn’t confusing enough, Field Marketing Organization (FMO), Independent (or Insurance) Marketing Organization (IMO), Independent Distribution Company (IDC), National Marketing Organization (NMO), General Agency (GA), Brokerage Agency, or Wholesaler are just some of the terms used—often interchangeably—to describe firms that are intermediaries between insurance carriers and agents/advisors.   But before we get into what they are and what they do, here is a little background about the insurance industry itself.   Consolidation of Insurance Carriers By the end of 2016, there were 797 life insurance companies in business in the United States, representing a steady decline from
Read More

Categories: Blog Posts.

9 Things to Know About Social Media and Video

Social media and video are an increasingly important part of your marketing mix due to changing consumer behavior. Here are nine things you should know. Social Media Use Increases AUM The fifth annual Putnam Social Advisor Survey (2017) 1 of more than 1000 advisors found that 86% of advisors using social media for business reported gaining new clients as a result, up from 80% in 2016. The 89% of advisors who are using social media for their business have an average AUM of $89 million, versus 3% of advisors not using social media at all (even personally) with only $69
Read More

Categories: Blog Posts.