Monthly Archives January 2019

Does Your Unique Value Proposition Sound Like Everyone Else’s?

Words matter. And so does communicating your value on the web and social media, a recent study says. You already know that prospective clients can seem picky about whom they’ll work with. And for good reason. They want the best for themselves and their families, and want to be sure you’re working for their best interests. As a study published this past October from BNY Mellon’s Pershing says, “They want to know exactly how you will improve their lives, and why they should pick you over your competitors.” That means it’s vital for prospects to recognize your true value. Setting
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Categories: Blog Posts.

The Content Conundrum

Surely you have heard marketers use the phrase “content is king” many times over the years. But is that really true? The answer is – sometimes. To understand content marketing, we need to understand the difference between “brand awareness” and “lead generation.”   What is Content Marketing? Content marketing is the creation and sharing of online material including videos, blogs, and social media posts, not intended to promote your brand (brand awareness) but rather to attract interest in your products or services (lead generation) with the ultimate goal of driving profitable customer action.   The Why Content marketing is a
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Categories: Blog Posts.