Ron Shurts

CEO & President

“Shurwest only grows if our advisors grow. I see the business from the advisor’s perspective, so we continually offer new ways to help advisors achieve success.”

Ron Shurts founded Shurwest in 1992. He knows exactly how to lead financial advisors on the path to success because he began his career on the same path. Shurts started in the industry by selling life insurance and annuities in rural Nebraska. He understands the obstacles faced by advisors in finding financial products that meet individual client needs AND perform as promised.

As visionaries in the industry, Shurwest blazed a trail with the first education programs based on exposing the hidden agendas of product designs and product distribution. This unique combination of industry expertise and client-centered focus gave Shurwest the ability to understand the obstacles financial advisors face in finding solutions that meet the individual needs of their clients. Shurwest recognized the disconnect between product design and distribution still remained. Traditional models for distribution took the path of least resistance—and they lacked a client focus. Transformation was required to be client-centric. In the past three decades, Shurwest embraced this challenge and are leading the charge as an independent distribution company built on a moral fiduciary model, and was named the Best Marketing Organization by SRP in 2017.

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As part of Shurts’ desire to lead and innovate, he co-founded Annexus with Don Dady in 2004. Annexus is dedicated to designing and marketing innovative products that help people grow and protect their retirement savings.

Annexus has built a reputation for developing new business strategies and forging partnerships with industry thought leaders, leading insurance carriers Nationwide, Athene, and Securian, as well as some of the world’s largest investment banks including J.P. Morgan, UBS, Zebra Capital Management, Barclays, and Merrill Lynch. These critical partnerships have allowed Annexus to create innovative retirement solutions that are designed to provide better client outcomes. The firm continually seeks new strategic partners who share their core values of integrity, innovation, and growth.

One key partnership is with Richard Kado, the original architect of the fixed indexed annuity, and President of Genesis Financial. Together, Annexus and Genesis, or AnnGen, introduced a variety of powerful features, earning 15 patents as of 2017 – more than the rest of the insurance industry combined. And, since the launch of the first product in 2006, Annexus has grown to more than 30 billion in assets under management.

Shurts is an avid sports fan and owner of the Arizona Rattlers since 2011. Under Shurts leadership, the Rattlers won 4 national championships, including a three-peat from 2012-2014. The Rattlers also won the 2017 United Bowl in their first season in the Indoor Football League and were named the 2017 Best Franchise of the Year.

Additionally, Annexus is a partner of the Phoenix Suns and sponsors the Annexus Pro-Am at the Waste Management Phoenix Open, TPC-Scottsdale. Shurts loves to travel with his wife, Mia, and golf with his son, A.J.

He believes it’s incredibly important to give back to our community. Shurts is proud to serve on the board for the Arians Family Foundation, Patrick Peterson’s
Foundation for Success, and Morningside College in Sioux City, Iowa.

 Meet the Shurwest Team