Archives for Facebook advertising

Facebook Advertising 101 for Financial Advisors

Only business pages can advertise. The first thing to know about Facebook is that a business page is different from a personal page, and only a business page can run an ad. Here is a sample business page: Just like with any advertising platform, an established brand or big-box retailer has an easier time conveying an advertising message that people will respond to. After all, they have already spent years and millions of dollars on advertising to build their brand up, so they’ve already carved out a “share of mind” among consumers. But that doesn’t mean the financial advisor should
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